That's funny, Panther said that too !
I can only guess a few things that may explain (probably) :
- Lowest BMI of all Western Europe, average size is around 8(UK)-4(US) / 10(UK)-6(US) for women between 15-45 years.
- For a long time, the recommended cals intake was 1200-1500 a day for a woman out of puberty and not yet pregnant.
- LOTS of running, jogging, cardio. For 10 years now, we've had men and women of all age getting into it twice a day, 7/7 because the "healthy ones are the ones that ruuuun" !
- There was that trend of veganism where you only ingest roots and water.
- A general trend for dieting and a lot of pressure starting from a very young age (12-13)
- Lack of supps, even when wanting to conceive : even when warned about folics, women only starts taking pills once they're already pregnant, not before. I was considered an OVNI for taking my 400 folics two months before TTC DD1.
- Low doses of supps, lower than what you can find in other countries. Looks like they're always afraid we will gorge on the stuff and die XD ! Once, I needed vit A for some skin problem and the doc at the time was "What ? Isn't there any other way ? Because you know... vit A... if you take too much of that stuff, you could DIE !". Had to go to an hospital to get a prescription ! It's basically the same with pregnancy : supps are limited to folics, iron, omega 3 and all that AFTER conceiving. Ah and cal/mag, always cal/mag.
- Also, 80% of the female population still believe in Shettles. The other 20% know about the cal/mag vs potassium thingy...
- Prices for meat and fish are skyrocketing. It's becoming harder and harder to eat them once a day, even when you're not vegetarian/vegan. 10 years ago, every family had meat once a day and you couldn't find a restaurant that didn't sell meaty plates (it was hard for a vegetarian like me XD). Not anymore.
- Food is rarely fortified and anyway, fortified food is seen as something best given to children and the elderly.
- Animal fats are less and less accepted as a whole, because animal cruelty, vegans and stuff. Dairy and milk especially have been the first targets since the vegan trend happened on our shores. As far as 2011-2012, anyone who dared to say they liked milk would be heavily criticized, called a baby, a calf... Everywhere, you could hear "adults who still drink milk or use milk-based food are weirdos, they are still not weaned it seems !"
- As a result, almond milk, rice milk and soy milk became more and more proeminent either at home or outside.
We still have boys though XD, have had more of them starting from 2014 if the ratio in kindergarten are any indication. I think that's when the shift happened and people became more carefull about veganism, supps and especially vit D. Cals intake was boosted up to 2000. Also, sports-wise, weights and the like are trending now and cardio 7/7 is loosing followers. Not jogging though. Milk is still hated, meat still missing. But people are crazy about fruits and vegetables, more than usual.